TRACKING

A better approach to improve your prospect insights

Reinforce your tracking plan with the percolation method

When developing a digital app (web or mobile), tracking your audience helps to understand the various use cases of your prospects/users.

However, it’s too often under-estimated and needs lots of corrections: lack of data, non-relevant pieces of information, …

This article is about tracking your users of course but it also introduces a disruptive way to get…