TRACKING

A better approach to improve your prospect insights

Reinforce your tracking plan with the percolation method

Photo by Agence Olloweb on Unsplash

Generalities

What is tracking ?

Why do we track prospects?

Defining a tracking strategy

How to set a smart strategy

From a scoped and narrow plan…

With a narrow tracking plan, we already know the features, insights and KPIs that must be monitored ️and then the associated events…

… to the percolation approach

The scoped tracking plan is like a top-to-bottom strategy. To the contrary, percolation is the bottom-to-top way.

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JSON example of recognized events list
Schema with app code and use event dataset to insert new hits in tracking platform
Schema with app code and use event dataset to insert new hits in tracking platform
Percolation: A bottom-to-top approach (Source: author)

Web Engineer stacking and sharing his experiences

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